Business Collide

When Traditional Roles and Business Collide Magic Happens

I don’t know about you, but in today’s world things seem to slide by very quickly. I feel like most of the time I’m going it alone – even when there are dozens of people around me. I crave something deeper, something more meaningful both inside my business and in my personal life. I often get nostalgic for the days when I’d connect with friends and family more, even if they did put me to work in the garden or tending to the farm animals. This often made me wonder how things in the past were different from today and if our ancestors felt the same.

To be fair, I came of age in the 90s. It was a time when modern technology was starting to bump up and displace more “old school” ways of doing things. Important things like networking took on a whole new level of mystery when you could easily make friends across the world without the struggle and price of sending letters in snail mail. In the before times, we would spend time with friends, family, and neighbours over food, games, and even shared labour as necessary.

A few years ago I got into studying various aspects of living history, which eventually led me to a book called Bowling Alone by Robert D. Putnam. It’s a commentary and scientific breakdown of how American society has changed over time, as well as societal roles. I was struck by the idea that women are adept at being the glue of society in more ways than one, but primarily through our networking within the community and gossiping so everyone knew the latest news with all the other neighbours.

It was women that networked with friends, neighbours, and family alike to increase both knowledges of what was going on and the social capital of themselves, their family, and even the family businesses. And now, in the modern age, we women can use these natural networking proclivities to increase the glue of our own business and the family it creates.

We’re not talking about social media connections. We all know that doesn’t have the same impact as seeing someone’s face and hearing their voice. I’m talking about meeting up with people face to face for a chat. Even if that’s on Skype, it can make a huge difference in the way the social glue holds up over time.

This is a challenge I’m putting forth to myself in the last quarter of 2018:

  • Create more real relationships among the people that work with me and for me.
  • Create more real relationships among my clients and us.
  • Create more real relationships among the wider community, both in “the real world” as well as online.

It’s going to be difficult, but the real connections will help with all our sanity woes. With September being suicide prevention month, it’s a perfect time to start. Want to join me? Let me below with how you will help make deeper relationships in your life and business.

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Smith Willas