When not to listen to your customers

You’ve likely heard the phrase, “the customer’s always right.” After all, your business would be lost without your customers. 

Most important, is how you market to your customer and manage the customer experience. Listening provides valuable insight into what’s working and what’s not in your business. While this is helpful when it comes to fixing what’s broken or improving your current products and services, your customer can’t predict your future.

If all you do listen to your customer, it’s possible you are impeding your business growth. It’s more likely that you may miss out on unique opportunities that a competitor accomplished in the meantime. Especially if you’re a business owner or entrepreneur looking to grow your business or innovate.

While hearing your customer is essential, you should still be aware of when it’s helpful to not to follow through with their advice or opinion. Check out this infographic created by Valpak below on helpful scenarios and tips on when not to listen to your customer. It also includes types of customers you’ll face along the way.

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