Keyword Research

What to Pay Attention to When Doing Keyword Research

Words are still essential in the Internet Era. No type of content can be found in search without being properly optimized for keywords. It’s because search bots crawl words better than any other kind of data for now.

Most of the bloggers are familiar with SEO and the keyword research routine and used to Google Keyword Planner as the go-to tool for optimizing the content. Here are a few tips that help you to do keyword research for your blog posts more effectively and faster.


Use Various Tools

As I mentioned above, Google Keywords Planner is a popular service where most bloggers and website owners are looking for keywords. But are you sure you’re getting the right info you need from it?

Researches on the Web show that Google Keyword Planner search volume estimates are not always accurate. First, you may have noticed that the search volumes in GKP are shown in ranges e.g., “10K – 100K”:
Google Keyword Planner search volumes
Those ranges are too vast, to be honest. And if you check two keywords with one search volume range on any advanced tool, you may be surprised how their real search volumes differ. E.g., compare these search volumes for “winter tires” and “snow tires” and you will see a significant difference:
"Winter tires" search volume

"Snow tires" search volume
Moreover, one of the discussions on SERoundtable revealed that Google shows mostly Ads-based estimates for keywords in GKP, what may not precisely reflect the true state of things in organic search. So, you will need more accurate tools to get your keywords.


Follow Searcher’s Intent

Bloggers and website owners follow the same tactic: find the keywords they like, choose those with the highest search volume and estimated traffic and optimize their content for those keywords. But they forget one thing: their audience may not type those keywords into search.

To choose the right keywords for your blog post or page, you should get into your user’s shoes and try to understand how exactly they may search for a particular topic. Google’s stats show that up to 20% of searches have never been performed before. And if you understand what phrases your users type into the search field, you can rank for a decent amount of keywords that will bring you the right traffic.

Most of the keywords that users type into the search field are long-tail ones. Unlike many definitions you may find on the Web, long-tail keywords do not necessarily consist of three and more words. Those are the keyword phrases that are rarely typed into the search field to have a high search volume. But they have a high potential to help you rank high in searches and out-perform those bigger players that usually rank for short-tail keywords.


Guess the Keyword Phrases

This practice is closely connected to the previous one. You should try to figure out what your users may ask to find your article or page. Pretend that you’re a user that knows nothing on the topic but would like to learn. Guess what would you ask Google on it.

E.g., users may not always use the short phrase “winter tires” for search. They may type in different variations like “tires for cold weather” or “tires to drive on snow.” Most website owners usually ignore such keywords. And you may rank for them far better than your competitors.
Related searches in Google
Google Trends may also help you with finding keywords for seasonal articles or trending topics. You may also check there how stable the search is for a particular keyword. This tools can also help you with the right keywords based on locations.


Piggyback Competitors’ Keywords

Your competitors are the perfect source of keywords that you may use for your own good. Learning the keywords that your competitors rank for can help you to get more ideas for your blog articles or product pages. Almost all advanced keyword tools, like Ahrefs and many more, can provide you with the overview of the competitors’ keywords with the data about them.

You can use competitors’ keywords to build a content marketing strategy upon them. Just learn what keyword bring your competitors the most of the traffic or backlinks and create your piece of content with much more information.


Boost Your Keywords Powers

Even those keywords that already help your website to rank for some time can be a good base for improvement. Check out your Google Search Console and find out what keywords your site ranks for in Top10. Then you may check out your articles and think about how you can improve their content. Maybe change some outdated parts or add some new data. Improving your old posts can be beneficial for your website and help you rank higher and bring more traffic.


The Bottom Line

All those tips above will help you to get a bunch of good keyword ideas. When you get the list, don’t forget to sort it out due to your needs, topics and keyword characteristics. Remember: you don’t need a ton of any keywords, you need a decent list of great keywords that will help you to rank.

  • Check out the search volume. Even low-volume keywords may be a good target. Thus, people often search for alternatives to various products. And using low-volume keywords that include modifiers like “alternative to,” “vs.,” “better,” “cheaper” etc., may send you a considerable amount of targeted traffic.
  • Traffic and clicks are even more important than search volume. The keyword may have a high search volume but absolutely no clicks. It’s because Google now may answer more questions right in SERP and users don’t have to click links to find the answer. Choose keywords that have a decent amount of clicks.
  • Always target the keywords that your audience may look for. That way you get clicks and traffic to your posts.

And focus on the quality of the content. It should speak to and about your reader. If your content helps users solve their issues – you will reach your goals!

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