Expectations of a solopreneur

What to expect from being a Solopreneur

All your questions are valid.

If you’re reading this article, there’s a high chance you are thinking of embarking on a business journey of your own, you want to be a Solopreneur.

Questions such as, can I do this on my own? How do I generate income quickly to sustain my life? Will I be lonely? How will I get new clients? and how do I… and the questions keep rolling in.

So firstly, congratulations on being daring enough to think of becoming a Solopreneur. It is liberating.

Can you do this on your own?

Yes, of course you can. If you don’t, just think about the fact that someone else will one day and you may miss your chance. Make sure you undertake necessary research and find out if there is a genuine market for your products or services. As you launch your business, take on board each task one-at-a-time. As you grow, place measures to help you stay on top of your workload, such as using automation.

How do I generate income quickly to sustain my life?

Ensure your savings account is healthy and or keep your primary employment whilst you’re launching. During this phase of the business life-cycle be realistic about money. Figure out how much income you need to generate before you can work completely on your own. Set up goals & milestones and work hard towards them to keep focused.

Will I be lonely?

 There are a number of ways to counter loneliness. Join business networking groups, such as Soar Collective, and attend their events. Rent a desk from other businesses with like-minded people. Find an online community to help you flourish and share ideas.

How will I get new clients?

Consider your target market and the marketing channels relevant to your business. Is your ideal customer located online or are they found B2B? Creating a customer database fast should be high priority, you have to be prepared to hustle to get your clients attention.

There is so much more to consider when choosing to become a Solopreneur, take the plunge and enjoy the ride, it will be completely satisfying when you do. I’ve had people ask me “How do you do it all?” It’s not a question of how do I do it all? But rather it’s an instinct and drive to get on with it. All the above questions are very valid, but if you continuously try to deconstruct all questions that arise, you most likely will not be able to make the first move, so just start.


Image Credits: Photo by Brooke Lark on Unsplash

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