The e-commerce market is fiercely competitive. You need an edge to be able to stand out and make a success of your business. That means understanding what the upcoming trends are and putting systems in place now to capitalize on these.
How To Establish What The Trends Are
But, where do you start? How do you know which trends are winners and which are not? That’s a bit more difficult but is made easier by keeping tabs on the latest industry news and also keeping an eye on industry leaders. Amazon, for example, is a good company to watch as it is a trend-setter.
A Head Start For You
To make things easier for you, Subscriptionly’s infographic explains the top upcoming trends that are going to make the most difference in the next few months.
If you run an e-commerce store, these are the trends that you cannot afford to ignore. Which trend should you start with? Which is the most important trend to capitalize on for e-commerce success? That would have to be the personalization trend.
Clients are shying away from more generic solutions – they want to be treated as individuals. And when we say personalization, we are talking about more than just using their names when communicating with them; we mean a more holistic personalization strategy.
Start With Using Their Names
When last did you receive a letter addressed to “Dear client; To whom it may concern, or Occupant?” What do all those terms have in common? They are used by people sending out junk mail. Now, we did say that personalization has to go beyond using the person’s name in communications, and this is true.
But, it is extremely important to steer clear of the non-personalized greetings. Think about it from the side of the client. There are so many software options out there that make it easy to personalize communications.
It doesn’t take much time and effort at all. If you were a client, and the company couldn’t get such a simple task right, or be bothered to, would you want to deal with them?
What do you do with those generic communications? Do you read through them carefully or do you hit the delete button?
Take It A Step Further
The next thing to do is to work at segmenting your email subscriber list. The one thing that is worse than receiving a message with a non-personal greeting is receiving a message about something that is completely irrelevant to you.
It is worse because it is a waste of your time. Say, for example, you are on the mailing list of a major chain store, and it sends you a list of specials only available at its head office. If you live in the same town, great. If the head office is further away, your time has just been wasted.
Segment your email list by demographics that make sense to you. Does it make sense, for example, to market birth control pills to men on the list? Or to try selling them to those on the list over 60 years old?
When launching a new campaign, you need to identify who the ideal target market within your list is, who might consider buying the product, and who would never use it. It makes sense to focus more attention on your ideal target market.
That way, you can tailor the marketing message more precisely. Those who are not in the ideal target market but who might consider buying the product could be looked on as a secondary group. You would send out an email, perhaps, but spend less time than in the first case.
The final group you would ignore completely. That way, you are not wasting energy on a campaign that will do little more than annoy that group.
See What Level Of Customization Is Possible
Ideally speaking, from a client’s standpoint, you would want to provide several options in terms of style and color. From a practical standpoint, that might not work for the company. But, look for other customization options.
Could you, for example, let clients build their own special offer? Perhaps you could offer them product one at full price, and then let them choose the second product at a reduced rate. You would narrow down the options for them, but they could have the final say when it comes to the choice.
Or, perhaps if you have an incentive for referring a friend, you could allow them to talk about what that incentive looks like. Maybe they could choose a free gift, a discount voucher, or a store credit.
When it comes to personalizing the customer experience, these are just a few of the potential options available to you. What others can you think of? How can you make your client feel like a person and not just some faceless account?