Wearing awareness – a fashionista’s guide to eco-sustainability

Every year, millions of tons of clothing is disposed of all around the world. Aside from a huge waste of money, the disposal of our clothes runs far deeper than the price tag. In fact, synthetic dyes and chemicals from clothing that has been disposed of contribute to 25% of industrial pollution. Aside from pollution, 2.6% of our water use can be attributed to cotton production alone. This is why it is vital that we all head towards an eco-sustainable way of living where it pertains to fashion. In this article, we will look at how all of us can play our part in eco-sustainable fashion whilst still looking red carpet ready, so read on to find out more!


1. Consider The Material You Are Choosing

One of the easiest ways to immerse yourself in eco-sustainable fashion is to start off with choosing the right materials when it comes to your clothing. Some fantastic options to look into are hemp as the hemp plant does not require very much water and can produce up to three times the fiber per acre than cotton. Another popular option in recent times is bamboo, with many companies now producing bamboo bras, underwear and t-shirts for the eco conscious. Bamboo is incredibly durable a material, highly breathable and has an amazing silky texture that feels amazing on your skin. Doing a little research into what fabrics are most environmentally friendly is the first step we can take towards ensuring that our closet isn’t harming our precious environment.


2. Recycle Your Clothing

All of us are guilty of throwing out the clothing that we don’t use, and most of us do not think twice when it comes to throwing our unwanted garments into the trash. Instead of putting your clothing in the bin, we suggest donating it to op shops, selling them online or handing them down to your friends and family who may have a use for them. This process of recycling increases the life cycle of your clothing and will assist in reducing the amount of greenhouse gases emitted when clothing is left to decompose in landfills. Recycling your clothing can also conserve energy as it takes a vast amount of energy to produce clothing to begin with – with manufacturing processes using up an enormous amount of water and electricity in the production process.


3. Purchase Second Hand Clothing

Aside from recycling your own clothing, one of the best ways to lead an eco-sustainable life is to purchase second-hand clothing instead of new garments when you need that new dress for the company Christmas party. Some people have the impression that second-hand clothing is dirty, damaged or outdated, but this couldn’t be further from the truth! Most second-hand clothing stores to not accept or sell anything that isn’t in prime condition, so you don’t have to worry about purchasing something that is of low quality. Even though some of the clothing at second-hand stores may not be brand new, chances are they are made of high-quality material and will last you a long time. You will also be saving precious dollars when shopping at second-hand stores, as most of them are home to some amazing bargains that you may not even have expected.


4. Purchase From Brands That Have Strong Ethical Values

Purchasing clothing from brands that have strong ethical values is a fantastic way of knowing that your money is not supporting brands that may be contributing to the destruction of our ecosystem or underpaying its workers in production factories. Look for brands that repurpose materials and vintage items, use sustainable fabrics and offer longevity in their design. This ensures that you will be purchasing clothing that will last you a long time, reducing the amount of clothing that is disposed out of your closet. Another thing to look out for is brands that use biodegradable and environmentally friendly packaging and packing materials, as non-degradable plastics used in many retail stores can end up in the ocean and truly be detrimental to our environment and sea life.


5. Social Media Is Your Best Friend

Last but not least, with the rise of focus on eco-sustainability in recent times, there are now hundreds if not thousands of sustainable fashion bloggers online and on platforms such as Facebook and Instagram. Following these pioneers in eco sustainable fashion is a fantastic way for you to garner inspiration, style tips and general knowledge about ethical brands, fashion and so much more.


We hope that this fashionista’s guide to eco-sustainability has given you some insight into how you can give your wardrobe an environmentally friendly makeover!

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