Vlogging for businesses

Vlogging for businesses – a new trend worth catching up

Wondering what is a ‘Vlog’? It is a term often used to describe a video blog.

Yes, ‘video’ + ‘blog’ = ‘Vlog’.

First thing, a blog is a regularly updated website or web page, written in an informal or conversational style.

So, when you blog and provide content in a video format, it is called as vlogging.


Why vlog?

Vlog is a trending method of content marketing. As compared to reading blogs, users prefer video content, since it is more engaging.

Video content is a very powerful way to communicate with your target audience. What makes it so powerful? Few of the reasons are listed below.

  1. Everyone Loves Videos

Video content is more engaging. Everyone loves to watch and share videos. An average internet user spends more time watching videos on the internet than reading articles. Almost 5 billion videos are watched on YouTube every single day.

No doubts, video content is one of the best ways to communicate with your audience.

  1. Affordable

Vlogging is an affordable medium to help your small business grow. Most vlogs involve a person talking directly to the audience through a camera.

This means that the costs of producing a vlog are the time of the person in the video and the cost of a camera (digital camera, smartphone, etc.). These costs can be easily borne by a frugal business, without spending anything substantial.

  1. Companies are already doing it

Although vlogging is a relatively new concept for businesses. However, it has been tried and tested by a handful of successful companies. For example, Neilpatel.com which is a successful blog with 1.1 million monthly readers, also runs a successful YouTube channel – https://www.youtube.com/user/neilvkpatel.

In his vlog, Neil gives SEO advice to business owners and marketers.

  1. SEO loves video content

The goal of a search engine is to present its users with exactly what they are looking for. In recent years, more and more people have been searching for videos. This means that by creating vlogs, you have a greater chance of ranking higher in search results.


Tips for a successful vlog

So, if you believe that vlogging can be a game changer for your business, here are few tips that will help you succeed.

  1. Post short videos

Your vlog posts should be short, 4-5 minutes. There are a few reasons for this. The first is that people are more likely to click on a shorter video. In addition, short videos force you to be clear and concise.

  1. Always include a clear call to action

Include a clear call to action in each video. It could be an invitation to subscribe to your YouTube channel, a request to leave comments, or an invitation to visit your website in order to get a special discount, check the products, etc. This is a perfect way to invite them to interact with you.

  1. Invest in decent equipment

Video quality matters in a vlog. There’s no need to spend thousands on latest professional cameras. However, choose the right vlogging camera as per your budget.

Also, buy a decent tripod so that your video isn’t shaky, and prepare to experiment with shooting locations to capture the best sound and video. Your camera may have a built-in microphone; however, it’s better to spend some more money to get a better quality one.

  1. Don’t limit your distribution options

YouTube is obviously the most popular option for sharing videos, but don’t limit your videos to just YouTube. Promote videos using platforms like Vimeo and uploading a video directly to Facebook. Also, embed or link the video on your website and promote it on various social media accounts.

If you already have an email distribution list, send out emails to them as well.

  1. Optimise the titles of your video posts for search

Optimise the titles for your videos like you would do it for your blog posts. They should be powerful, searchable and contain related keywords.

Keep these few things in mind while creating your titles:

  • Use one or two emotionally charged words, like magical, exciting, invaluable, etc.
  • Include a number if relevant
  • Use a keyword or phrase, you want to be ranked for
  • Keep the title to around 6 words length

So, what are you waiting for? Pick up a camera and get vlogging.

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