Techniques to Achieve Greater Brand Performance with Fewer Resources

Probably the biggest misconception about management is the idea that effective leadership requires someone capable of making efficient business moves 24/7. In truth, such a thing is both impossible and unnecessary, seeing as how a business with a well-established infrastructure basically runs itself.

The key factor to the success of such a business model lies in your company’s ability to achieve greater (or similar results) with smaller investments. Even if your plan is not maximizing profit but increasing efficiency, this business model will allow you to make a smarter allocation of resources. Here are four tips you can use to boost your business infrastructure in order to obtain this status.

Identifying over- and under-used assets

It is a common occurrence that some of your company’s resources, teams and even individuals are getting overworked while others are lying dormant or, at very least, being underused. In fact, according to the economics of productivity, the square root of your total number of employees are productive, while others are constantly underperforming. This happens regardless of the size of your company, which means that while productivity rises linearly, the inefficiency of your staff raises exponentially. What this means is that identifying these over- and under-used assets can help you improve your infrastructure, regardless of the size of your company.

Smarter resource allocation

As a company, you probably work with a finite amount of resources, which means that if you decide to commit 30 percent of your resources towards a project, you’re left with 70 percent for everything else. Therefore, you need to find a way to maximize the effect while minimizing the cost and time of your resources. Outsourcing enables just this, today many brands outsource their creative production function, partnering with a bespoke creative production agency.  Such a partnership can bring many benefits including greater efficiency, agility and control of resource and marketing spend. But the true value is in the ability to leverage a team of specialists, their knowledge, network and expertise without incurring internal overheads.  

Digitalization of your infrastructure

While advanced software can’t be a solution to all of your problems, the right tool specialized for the right aspect of your business can make all the difference in the world. First, you need something to help you communicate with your team, partners and customers on a day-to-day basis. What we have in mind here is a collaboration tool or an efficient IM tool used exclusively for business purposes.

Moreover, when it comes to the issue of efficiency, with the adequate HR app, a single skilled HR representative can do the work of an entire department. The same goes for several other fields like accounting , social media marketing, customer relationship management and cloud storage. With these several tech-savvy improvements alone, you can get a lot of things done with as little effort and few resources invested as possible.

Invest in your office

At the very end, don’t forget that your team won’t be able to perform admirably if their working conditions are not that great. This is one of the things that’s most affected by the layout and the overall functionality of your office. An ambience that inspires creativity, storage solutions and adequate broadband speed can all have a direct effect on your employees’ performance. Apart from this, you should also invest towards employee-theft prevention and their physical safety by enhancing your security measures. Finally, your team’s workstations and seating options are key to both their health and their ability to focus, which is why you might want to find some extra room in your budget for high-end office furniture.


Boosting your business infrastructure may not be a one-time thing; nevertheless, by establishing these principles early on, you get to set a solid foundation for future growth. This way, you can ensure that your team outperforms its counterparts by default and allow it to slowly rise to the top, without having to make any daring business moves. After all, Rome wasn’t built in a day.


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