social marketing

Five factors to consider when outsourcing or keeping your social media marketing In-House

Prosper Taruvinga
Social media marketing is on the rise. It’s a very popular way for brands to expand their reach and increase their engagement with their customers. While you may have done all of the marketing yourself, it’s time to delegate tasks....

Practical tips on boosting E-commerce sales on Instagram

With the rocketing popularity of Instagram, businesses have more opportunity to reach their target audience, boost awareness of their brands, and encourage sales conversions. Some practical tips for boosting your brand engagement and your sales on Instagram: Make Strategic Use...