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Conversions: Less Volume, More Results

Sarah Mullen
Numbers don’t matter as much as results. Focus on conversion strategies over building volume. Because if you’re not setup to convert, the volume won’t help you one bit. Think About How Hard You Work to Get Traffic Getting traffic isn’t...

Online Sales Plunging? You Might Not Be Segmenting Your Customers

Sarah Mullen
  So you have spent countless hours designing and creating your perfect product. You have even made a few bucks from your e-commerce store. But are your sales not taking off as as you expected? If this is your situation,...

How Can Video Help Your Business Grow Well

Sarah Mullen
Consider this analogy. Every good movie has an equally brilliant script describing its details. However, if there would be a simultaneous release of the script and the movie, except dedicated text lovers not many would bother to buy the book....

Boost Your Brand Marketing With Videos

Sarah Mullen
Video has gradually emerged as the most effective brand-marketing tool in contemporary business. A report by Forrester Research shows that over 76% of online shoppers find a company more reliable if it features visual content on its site. To appreciate...

What Makes Your Promotional Video Perfect?

Sarah Mullen
If your business is struggling to cut a niche in online marketing, it is time to embrace promotional video production. A Forrester Research says that a video is worth 1.8 million words, highlighting its potential in marketing. What’s more, before...

How to Pick a Niche Coaching Business

Sarah Mullen
Selecting a niche coaching business will help you focus your talents and skills, and narrow your target market to make marketing and promotion easier. Though selecting a niche can be a great idea, it’s wise to do a little analysis...

Does Your Klout Score Matter?

Sarah Mullen
Back in April of 2012, Wired magazine published a very interesting article about Klout scores. Very interesting (and alarming in my opinion). For anyone who has never heard of Klout, it is a measurement of your online presence and influence....

Tips to Improve Social Media Marketing

Sarah Mullen
What is Social Media Marketing? Social Media Marketing is a way of attracting the viewers who are using social network sites and making them share the content through it. This increases the web traffic and gains attention of the users....