customer Archives | Soar Collective

3 Ways Customer Service Can Generate More Sales

Jasmine WilliamsApril 19, 2019

by Jasmine WilliamsApril 19, 2019606

Believe it or not, customer service can make or break your sales margins. When people think of customer service in regards to sales, they often think of telemarketers. However, customer service plays a much larger role in sales and leads...

7 Tips to grow on Instagram quickly

Nicholas G. MuscatFebruary 18, 2019March 17, 2019

by Nicholas G. MuscatFebruary 18, 2019March 17, 2019512

With well over a billion users Instagram has easily become the new platform of choice for businesses and influences alike. Over 80% of accounts on Instagram are following at least one business account so let’s learn how to leverage this...

What’s net promoter score and why should you care?

vaishaligopiDecember 21, 2018December 21, 2018

by vaishaligopiDecember 21, 2018December 21, 20181637

One of the most important metrics for measuring customer loyalty is the Net Promoter Score. The metric indicates the willingness level of the customers so that they recommend your service or product. The metric was jointly developed by Satmetrix Systems and...

Business merge: how to cover yourself during a transition

RachelleWilberNovember 21, 2018

by RachelleWilberNovember 21, 2018732

A business merger could be a good thing for your company in order to expand upon your market presence. You’ll have to carefully consider if a merger is the right choice for your business, your employees, and your customers. Here...

Customer Loyalty Strategies for Your Small Businesses

Caitlin EvansOctober 25, 2018

by Caitlin EvansOctober 25, 20181931

Getting the attention of potential customers through marketing campaigns and converting them into paying customers are only two parts of the small-business-success equation. For your business to survive a competitive market and grow in a sustainable way, customer retention needs...

How to Help Consumers Create Confidence in Your Brand

RachelleWilberOctober 17, 2018

by RachelleWilberOctober 17, 20181106

Confidence is anything and everything in this world. People need to be confident in their own skin. They need to have confidence in the brands they depend on regularly as well. If you want consumers to feel confident about your...

Split Testing: Focusing on Metrics because Numbers Matter

MarianaOctober 11, 2018August 24, 2018

by MarianaOctober 11, 2018August 24, 2018319

You’ve heard the saying, “Nothing is done until the paperwork is done.” Right? When it comes to marketing, nothing is done without the numbers. Data matters more than your feelings or desires when it comes to split testing. You can...

Consumer and Business Benefits of Using Coupons and Deals

Marina ThomasOctober 8, 2018

by Marina ThomasOctober 8, 2018362

Coupon codes and deals have gained immense recognition these days. Every retailer and manufacturer try to offer deals and coupons regularly for encouraging customers to invest in their products. Coupons in the past were shared only via magazines and newspapers...

Don’t Forget to Share Your Customer Stories

MarianaSeptember 26, 2018August 24, 2018

by MarianaSeptember 26, 2018August 24, 2018330

Sharing customer stories can be an effective means of marketing your business in a number of ways. Reviews and testimonials are amongst the most credible forms of marketing because customer stories come from real people and real experiences. So too...

Using Transcripts and Captions to Boost User Engagement

MarianaSeptember 25, 2018August 24, 2018

by MarianaSeptember 25, 2018August 24, 2018255

How your users engage with your content is one of many factors that search engines use to determine the rank of your content based on any given search. Video and audio are very important types of content to use for...