Sales Strategy: Adopting a customer-first approach
I feel like sales can be a bit of a dirty word. For many of us, we hear “sales” and we think of the used car salesperson with all the tricks to manipulate us and convince us to buy something...
customer needs
5 Ways to Up Your Marketing Game in 2018
Marketing is an essential part and parcel of almost every business in the market today. With competition on the rise, a paralleled need for marketing rises in order to maintain the levels of competitiveness and relevance in the market. The...
