Content Archives | Soar Collective

Everything you must know about producing content

Erin WattNovember 28, 2018

by Erin WattNovember 28, 20182114

Content. It’s one of those tasks that most of us dread yet must produce daily in order to market ourselves effectively in business. It’s not only important to remain consistent but critical that our content be valuable to our target...

Content ideas for digital magazines

Raul HarmanNovember 26, 2018

by Raul HarmanNovember 26, 20181237

For a brief moment in digital history, we thought that magazines have lost their touch. Lo and behold, the industry that was dubbed “dead” because it was focused solely on print, has transformed into one of the most desirable publishing...

3 Surefire ways to convert your email subscribers

Alita Harvey-RodriguezOctober 12, 2018

by Alita Harvey-RodriguezOctober 12, 2018743

If I had a dollar for every time I heard ‘email marketing is dead’, well I’d invest it in my next email campaign and on average my ROI would be $38. Earning your email subscribers is your first challenge, converting them...

Ten Ways to Use Transcripts in Business

MarianaOctober 9, 2018August 24, 2018

by MarianaOctober 9, 2018August 24, 2018435

When you have any type of audio, whether it’s a video or a podcast, you can use transcripts to add a lot of worth to any product. Your customers will be happy you did too. They’ll feel as if they’re...

Benefits of Offering Transcripts to Your Audience

MarianaOctober 2, 2018August 24, 2018

by MarianaOctober 2, 2018August 24, 2018359

Why should you offer transcripts to your audience? The fact is, there are many benefits to doing so. Let’s look at some of them. 1. They’ll Be More Likely to Find Your Content Transcripts help search engines find your...

Using Transcripts and Captions to Boost User Engagement

MarianaSeptember 25, 2018August 24, 2018

by MarianaSeptember 25, 2018August 24, 2018327

How your users engage with your content is one of many factors that search engines use to determine the rank of your content based on any given search. Video and audio are very important types of content to use for...

Strategic Ways to Build Your Fan Base and Boost Your ROI

MarianaSeptember 21, 2018August 24, 2018

by MarianaSeptember 21, 2018August 24, 2018427

When you have a larger fan base it means that more people trust you. When more people trust you, and you put offers in front of them, your ROI will increase as your fan base increases. Let’s look at a...

5 Tips for Writing Website Content for Your Small Business

Jac BowieSeptember 19, 2018August 24, 2018

by Jac BowieSeptember 19, 2018August 24, 2018960

Regarding your online presence, your website is, in essence, an ambassador for your business. Through it, you present your small business to your customers so they can understand all you offer. Are you conveying a clear and compelling message through your...

Creating Content For Community Members

Grace CarterSeptember 13, 2018

by Grace CarterSeptember 13, 2018788

A good content strategy can give your community a huge boost and turn it from inactive to one that’s engaged and interested, and that’s good for the bottom line. Sales, customer service, and product development all benefit from an active...

5 Reasons to Mention Your Competitors in Your Content

Tabitha Jean NaylorJuly 30, 2018August 4, 2018

by Tabitha Jean NaylorJuly 30, 2018August 4, 20181232

Many people shy away from mentioning their competition in their content. It’s understandable – you want the audience to focus on you and your product, not the other guys. But is mentioning the competition always a bad idea? You might...