Georgia Branch is the co-founder and CMO of hemp based health brands Hemple and Soul Seed which are now stocked in major health food stores in the UK and launching in the US early next year, a big win for the female founder and Australian hemp production.
Following in the footsteps of the States, the cannabis industry in Australia is a female dominated one, showcasing the talents of entrepreneurs in the growing business of hemp and its versatility.
Gone are the days of the ‘reefer madness’ propaganda machine and the dim witted hippy cannabis grower stereotype couldn’t be further from the truth.
Today’s up and coming hemp moguls are educated, smart, witty and business savvy women. 29-year-old, Georgia Branch is one such mogul and is more than prepared and driven to showcase the numerous health benefits of hemp.
With a background in retail PR and marketing and an interest in health and wellness, Branch is aware of Hemp’shealth benefits and is helping to drive the shift of hemp’s public image:
“I’ve always been a very open-minded person, so for me there was no stigma associated with entering the cannabis business, but I know that’s still a hurdle for a lot of people despite the public perception continuing to change.”
Branch’s Sydney based team is scaling quickly as Trichomia brands Hemple and Soul Seed are stocked in 500 stores nationally.
“It was amazing to get our products in Planet Organic in the UK. And the fact that Soul Seed is the only Aussie grown hemp foods company in major supermarket (Coles), it really shows the demand for hemp based products,” she said.
Hemp production has been having a renaissance and a revival of interest, likely due to the fact that in November 2017 there was a change in legislation. This allowed low-THC hemp seed based foods safe for consumption. Before this change, food-grade hemp seed and proteins were marketed as body scrubs and hemp oil as a body oil, not the omega 3 and 6, fibre rich super food it is.
Branch believes education is a big part of the business. By making the Australian public aware of their products, the health benefits and the business opportunities available in hemp production, they can bust the longstanding myth that Hemp is the same as marijuana.
It’s true that both Hemp and marijuana come from the same plant species Cannabis sativa. But hemp has been cultivated and selectively bred over centuries for its agricultural and industrial properties, where marijuana was propagated to favour psychoactive properties for a higher ratio of tetrahydrocannabinol (THC) occurring in the plant, whereas Hemp contains virtually no levels of THC.
The versatility of Hemp is why the fibres from the stalk have been used for centuries to make rope, clothes, and other textiles. Now for the first time in Australia people can reap the health benefits of Hemp through Hemple’s foods and nutraceuticals, including hemp seed oil, protein powders and raw hulled hemp seeds.
Learn more HERE.