Getting both new and repeat customers through your door is essential for running a successful business.
But with all the changes going on and with the increasing levels of competition in every industry, how
can your business rise above the noise and stand out in the eyes of your customer base? Below are
three essential actions you need to take to make a good business impression
Spruce Up the Place
They say that you never get a second chance to make a good first impression, and it’s true. What is the
first impression new customers have when they visit your store or office for the first time? Does the
physical condition and cleanliness of your facility inspire confidence in your abilities and make you look
like the professional that you are? If not, then this is the first place you need to start to clean up your
Power wash the entryway and parking lot sidewalks. Rip out that old landscaping and invest in new lawn installation.
Improve the lighting around the outside of the property. Repave the parking lot. Deep clean
the carpets. Polish the floors. Invest in new fixtures and furniture. Upgrade your POS. There are tons of
things that either presents you in a positive light or in a negative light, but it’s up to you to recognize
them and remedy them.
Improve Your Personal Brand
You might be investing in your company branding, but what about your personal brand? Do vendors,
customers, and potential clients know who you are? Are you considered an expert or local authority in
your industry? Does your reputation precede you?
If you answered yes to these questions, then your business is already benefiting from your personal
brand. But if you couldn’t answer yes to any of them, then what are you waiting for? Your company’s
success is directly tied to your personal brand, so get cracking.
Be Everywhere (Online)
The internet has forever changed the way we do business, and that is nowhere more apparent than in
the sphere of online marketing. Everything has changed in the past few years. It won’t be long before
television, radio, and newspapers are all things of the past, only to be found in museums. Old-school, big-
media advertising is going the way of the buffalo, and if you don’t want your business to do the same,
then you need to go all in on digital marketing.
You need a company blog. You need to be on Facebook, Twitter, Instagram, and YouTube. Depending on
your business model and industry, it might also be a good idea for you to look into a smartphone app
development. These are the places that your target customers are spending their time these days, so if
you want to be seen as relevant and successful, then they need to see you engaging them on these
Getting noticed and making a good impression is a big part of establishing a successful business. If your
potential customers aren’t impressed with your physical place of business, your personal
professionalism, and your online presence, then you have a real uphill battle ahead of you. Follow these
three business tips to help your company stand out from the competition and make customers for life.