Whether you’re starting a blog or you have been blogging for a while, if you want to monetize your work it’s essential to do a proper SEO. By optimizing your blog content you will rank better for a particular topic and you’ll have better visibility on the web.
This entails more visitors and, depending on your strategy, more conversions or better engagement. Even if you decide to hire experts to do all the work for you, it’s still essential to learn the basics of SEO for blogging.
If you ever found yourself among marketers, you’ve probably heard terms like SERP, ROI, conversions, and lead generation. Those not familiar with the topic might believe that this is some sort of Klingon marketing language, but for digital marketers, this is pretty much natural talk.
SERP is search engine results pages. Lead generation means attracting potential customers interested in your product or service who will end up buying your product or using your service. Whatever your business might be, having a blog section on your website can be very beneficial for SEO. If you plan and execute your SEO strategy for blogging in a right way, you will have a chance to rank better on SERP.
Optimizing For Google
There are a couple of search engines besides Google, but since more than 92% of mobile and 72% of desktop searches happen on Google, it’s wise to learn how to optimize for Google first.
More and more people are switching to mobile when it comes to their browsing habits, and recent data curated by seotribunal.com shows that this year, there are 7 million searches coming from handheld devices and only 4 million from desktop computers. In 2018, Google introduced mobile-first indexing, which means that it will first index the mobile version of your website. If your design, images, and content are not optimized for mobile devices than you are at risk of being pushed down on SERP.
You need to optimize the image size, URL structure (use the same one on mobile version as you would on the desktop), and include all relevant keywords on mobile version as you would on the desktop. Also, don’t forget about page loading speed which is a huge factor for SEO.
Once you’re ready to do SEO on mobile and desktop, it’s time to plan your keyword. Keyword planning is the essential part of SEO for blogging since it helps users discover your content online.
A keyword can be a single word, but it’s more often a phrase people will enter into Google search bar when they need information. The two most popular types of keywords are long-tails and LSI, and you should use them both.
Long-tail keywords refer to a specific question and can be a potent tool if you use it right. Use Google Keyword Planner or any other (free) tool to get some ideas about long tails.
For example, if you have a blog about freelancing, an excellent long tail might fall somewhere between “how freelance writing works” or “freelancing while on maternity leave.” This is what most freelancers are curious about, so you can write some articles that cover these topics.
LSI stands for latent semantic indexing, and it refers to keywords that are most commonly associated with one original keyword. If you search for LSI keywords for “freelance,” you might get results such as “web developer career” and “online marketplace websites.”
If you are writing about freelancing, these words might appear naturally as you will probably cover some of the topics, but it doesn’t hurt to look into these results and see if you can tweak your content to add more LSI’s.
Style And Formatting
Mention in the headline the best thing about your article. Use subheadings to separate the content and make it skimmable and readable. Your followers might be hunting for a specific answer that can solve their problems, so divide your blog piece with subheadings.
Make your headings and subheadings 40 characters long so they can be displayed fully on Facebook, or use between 80 and 120 characters for LinkedIn for the same reason. Make your headlines intriguing but without clickbaits, and keep your content informative and entertaining.
It’s not just enough to answer specific queries and includes keywords. You also need to make sure your articles match high-quality standards. You are writing for people and not just search engine, so you want to make sure to provide useful information in an interesting way.
Longer articles perform better on Google, but it’s highly unlikely that users would love to read a 3,000 words blog post about a topic that could be easily explained in 600 words.
Add Images And Videos
If some relevant images and videos can help you better explain a topic, don’t hesitate to use them. If you don’t have original photos, use images that are free for commercial use or contact the author to see if you have the permission to use her photo.
Give credits for each photo, and while you’re uploading them add alt text. Alt text describes the image and how it’s relevant to your page. As Google can only read the text, it’s wise to describe the picture so the engine knows how it’s relevant and related to your piece.
SEO is crucial for your content strategy, but it can also help you to become a better writer. Implementing these SEO strategies will help you understand your followers, help them find answers, and create better posts.