There are many things that can kill a small business. One of the most frustrating, though, is a lack of exposure. In some cases, your potential customer base may be out there but they simply don’t know that you exist. Below are just three of the reasons why your customers may not be able to find your business.
You’ve Picked a Bad Location
It’s hard enough to run a small business these days, but a bad location can make things much worse. Bad locations make it harder for customers to find you and make those who can find you much less likely to stop by. While there’s not a lot you can do to change your location in many cases, you can try to make your current location as pleasant as possible for those who stop by. When your lease is up, though, you should really think about relocating somewhere closer to potential foot traffic.
Your Signage Is Awful
A good location is nice, but not if no one knows that you are there. Signage can be a killer, especially if you are looking at walk-in traffic. Your business should have clear, appropriate signage that allows people to know where your business is and during what hours it will be open. While the owner of your building might not always make it easy for you to have large signage, putting in some effort to have eye-catching material nearby will be pay off in the long run. If you aren’t willing to advertise where you are, your potential customers won’t be willing to walk by.
Your Online Presence Is Awful
If you don’t have a website yet, you haven’t joined the twenty-first century. Your customers expect you to have a website and new customers will go online to find you long before they look in a phone book. Your online presence also needs to extend to social media pages, which need to have information about your business’ location and hours as well. Go ahead and make sure you claim your Google Business listing while you’re at it—this will help those who search for your business find pertinent information quickly.
You Aren’t Finding Them
If you aren’t putting at least a small portion of your resources toward finding and converting customers, you should be. Some customers require outreach and communication before they consider giving you their business. If your operation doesn’t know where to start, professional marketing firms can be hired in your field to help with both marketing and conversion.
If your customers can’t find you, it’s likely because you aren’t working hard enough to be seen. You may not be able to change your location, but you can make it easier for people who are looking for you to find your location. Establish a strong web presence, put up signs, and be welcoming to those who walk in your door—once you make the effort to be found, you’ll experience much more walk-in traffic than before.