Congratulations! You are now open for business. You have likely stocked up an inventory and started reaching out to potential customers or clients. All you have left to do is polish up your storefront. So, how is your storefront selling your business? What does your decor say about your brand?
Your storefront is what will catch eyes, whether it is brick-and-mortar or online. Knowing what to place front and center can help you attract the right customers, but creating the best representation of your brand can be easier said than done. If you’re feeling stuck, consider the following three tips for designing your new storefront.
Create an Eye-catching Display
Once you have an idea of who makes up your customer base, it is time to get busy creating a unique display. Whether you’re selling electric mixers or women’s clothing and accessories, your storefront should be visually engaging. Just don’t lay all your cards out on the table. Pick a few of your best pieces or primary services and let the items, decor, and/or graphics stand out.
Remember, neatness and clarity matter to potential customers. Having a sloppy storefront might deter clientele. Your space is likely limited, so keeping it simple is important. You should also have your sign or logo somewhere visible so that passersby will keep your name in the fronts of their minds.
Let Your Services Tell Your Brand’s Story
What do your services say about your company? Successfully selling any service or product requires a strong branding identity. Your company’s objectives and values should be made apparent from the get-go, and there is no better tool for selling your services than the services themselves.
Your brand story is more than just your brand’s history. It is also the sentiments that brand conveys. Your services should help tell this story. At first, your services should be a selective few that get highlighted by your storefront design. As time goes on and your business becomes more successful and diverse, your services should – and likely will – expand.
Invest in What You Need
In the beginning, spending should be tightly controlled, so only invest in things that make your products or services top-notch. And don’t shy away from letting your customers know that you place a high value on providing quality. Investing in state-of-the-art equipment and products is something that deserves to be noted in a storefront display. Try rolling out one of your best products each day and letting your customers know that this high-quality item was made with the latest and greatest technology or the best products.
While you don’t need to clutter your storefront with a bunch of products and sale signs, you do need to select the right items and images to fit your brand. Go ahead, get creative, and let your brand story take center stage.