Planning a big event can provide a big boost to your company’s reputation. Whether it’s a community fundraiser, neighborhood cook-out, or simple meet-and-greet, engagement with the public puts your brand name front and center. A community event can be a double-edged sword, however. A poorly planned event can have a significant and negative effect on how your neighbors view your business. Stay on the straight and narrow with these four tips.
Identify Your Target Audience
Putting together a community event requires a sizable investment of both time and money, so you should be smart with how you approach it. Are you trying to reward your existing customers for their continued loyalty or reach out to a promising new demographic? Targeting a specific audience can inform everything from your choice of venue to the nature, design, and marketing model for the event. Consult with your sales and marketing people to determine the most sensible audience for your company’s growth.
Consider Your Return on Investment
While a community event may be a way to show off the social side of you and your staff, it’s still fundamentally a reflection of your business interests. Before you even begin planning your event in practical terms, consider your objectives for the event. These should be tracked in measurable factors such as a given number of new sales leads, overall attendance, or survey result quotas. These can provide you with a quantifiable break-even point for the event’s success and allow you to assess its effectiveness after the fact.
Don’t Neglect Logistics
Radio equipment rentals in NYC or your given location can provide your staff with all the tools they need to coordinate your event. For many of your guests, this may be the first time they’re exposed to your business. That means the professionalism your team exhibits will be seen as an overall reflection of your business’ brand identity. A company like altechradio.com can outfit you with modern communications devices.
Expand Your Reach by Partnering with Other Businesses
You can reduce the exhaustion of your own resources while expanding the size and reach of your event by drawing other businesses into the fold. You’ll be casting a wider net through your shared marketing programs and drawing in customers who you otherwise may not be able to reach. The larger the pool of businesses available, the wider that net becomes. Just be sure to only partner with non-competing businesses, otherwise, you could be cannibalizing your own clients.
Remember that an event may be about the bottom line, but it’s also about building strong and lasting connections with your customers and your community. Putting together a solid plan of action is important, but if you’re overly analytical, that can show through to your guests.