For those who don’t know, the reason behind the search results we acquire from Google is due to an algorithm or a process named Google Panda. Now, what is Google Panda?
What is Google Panda?
Google Panda is an algorithm released in 2011 which purpose is to serve us better results when we search something online. It acts as a filter to all the websites in the World Wide Web and depending on the content of your site, can affect how high or how low will one website appear on the search results.
In a nutshell, when your website is “bad”, it will most likely end up in the second or third page of the search results. When your website is “good”, then to the top you go.
Seems fair right? Besides, almost all of us are consumers of Google and we really depend on it a lot. When we have researches or assignments, we always ask Google for help. Google’s job is to provide us with good results that are precise, accurate and original. It would be horrible if Google doesn’t do its job and misinform us or mislead us by showing us some crap-quality sites. So, Google keeps the search results accurate from time to time by Google Panda algorithm updates.
Difference between Good and Bad Website
Now how do we know if our websites are good or bad? What are the factors affecting my sites chances to the top or at least the front page? For one, if your website provides “thin” content like it doesn’t give substantial information to the browsers, then its place in Google might be for the second heck maybe third page of the search results. And no website owner wants to be placed in the second place because let’s be honest, who even checks the second page of Google right?
Maybe occasionally if we are desperate but that rarely happens given how information-loaded the web is. Another factor that would affect your chances is duplicate content. Basically, if the text in your site mostly copies and pasted, then it really lowers your chances to the top. Why would your website be on the top if your content wasn’t original in the first place? Seems fair.
So basically, what you want to achieve as a webmaster was to avoid the so-called “Panda Hit”. How do you achieve this? Basically, you must exclusively release high-quality content. Things that Panda take into consideration aside from loaded content are the following:
- Click Frequency: When the side is often visited, it really affects its chances.
- Overall Quality: How good is the interface, how fast the page loads, how much ads are there in your site, how frequent do 404 errors occur etc.
- Security: The sites on the top are more often than not are in HTTPS or it’s secured and encrypted.
- Overkill: It also checks hidden words that may fill the word count standard or words that are too repetitive that resembles spam.
There is one flaw to Panda which requires you to set a word count standard because when your website isn’t wordy, it may be labeled thin which you are really avoiding. What if you explained a very complex concept simple, concise and accurate?
To a lot of us, that would be heaven, but it might not pass in Panda’s standards because you need to fill in words at the same time, you shouldn’t over optimize your site because it might be labeled spam.
With all these being said, is it still relevant in 2018? We all have different opinions on this, but the insane answers would be yes. High-quality websites deserve its due recognition which the people desire to visit. Low -quality ones should be sent to the abyss where no one would even dare to visit. This heightens the competition of webmasters which is to the benefits of both the consumers.
Just imagine if we didn’t have Google Panda, it would be a total disaster for all of us. We rarely even visit crap sites why would we want to visit one in 20” freaking” 18? It would lead so much misinformation and chaos, it shouldn’t even be thought of because it would be very stressful thinking about its implications. Crap sites are an eye-sore and shouldn’t even exist in the web in the first place. That is why Google Panda is still relevant heck even integral in 2018.