Cold calling may seem like a thing of the past that may not be able to generate sales. However, many successful businesses still use this method of generating sales. While cold calling may require a lot of persistence, it still generates the desired results.
According to SiriusDecisions, tele-callers make anywhere between 100 and 500 calls to get a qualified lead. These qualified leads may later become conversions for your business.
Let’s take a look at how you can use cold calling to improve your sales. Here are the best ways to accomplish that:
1. Plan Beforehand
You must plan before you make your calls. It is important to know your prospect before you pick up the phone and call them. You should know what they need, what their pain points are, and how your product or service can help them.
Once you’re done the planning and make the call, you should ensure that you have clear goals for the call. You must also make the call personal and keep in mind all of the concerns that the prospect may have. This will help you keep your answers ready as well, in case they ask any questions.
2. Catch Your Prospect’s Attention
You must make a special effort to captivate the attention of your prospects. Simply making a call and speaking to them is not enough. You need to be charismatic and get them interested in what you’re saying. The conversation shouldn’t seem forced and should flow very naturally as well.
Keep a tab on your tone and modulate your voice as you speak. You also need to speak clearly to ensure that everything is heard on the other end. Lastly, DON’T pitch too early! You must take ample time to introduce yourself before heading into the introduction of the product.
3. Form Long-Term Relationships
Your goal shouldn’t be to just generate one-off sales. You should make it a point to develop long-term relationships with your prospects. This will involve asking them questions to better understand their needs. From their responses, you’ll get an idea of what exactly will motivate them to make a purchase from you.
You shouldn’t be hasty in selling your product. By following a personalized approach and keeping them relaxed during the call, you’ll be able to develop a relationship. The best way to sell them the product is often through a personal meeting, which you can schedule after a few calls.
If you want to know more about how you can increase sales using cold calling, check out the infographic below.