Your content is the most important element of the complete SEO strategy, but how often do you audit your content? Not only you, the best of your content creators are so engrossed in creating new content that they just miss out on the importance of content audit. Along with adding new content to the website, auditing the current content is equally important.
Here are the few reasons why you should remind your digital marketing company in Noida to do a content audit:
1.A content audit is required to check if you have reached the set goals. It will help you find out your return on investment.
2.You will never come to know when your content turns out to be stale and outdated. It is definitely not your fault but your duty is to check it on a regular basis so that your content remains fresh.
3.If your content has some data and statistics, they might change over time. After some time, the statistics will change and prove wrong. So check the content and update the data on a regular basis.
4.If you do not check and audit your content, you will never come to know which content is working for you and which is not. You might be producing three blogs a week but they might not be getting you good hits. Until you check your content, you will never come to know this.
If not all, there must be at least one point out of all the aforementioned that might hit you right. Now that you have realized the importance of content audit, let us understand how you can break it up. Go through the following points to perform a good content audit for your website.
1.First, find out who all were involved in creating the content. Point out the following: URL, Authors, the total time taken to create the content, Title, Date, Content Type, Word Count, Comments, Shares etc.
2.Perform a past audit:
You need to go deep into your past content and audit it. Looking at the past content, you will come to know what kind of content you need to create in future. This part of the audit will be time-consuming and you need to keep patience while doing it. Check each aspect of your content before you take any decision. You should target at least a year old content.
Although it is not required that you do everything manually, there are many tools available in the market like Google Analytics that you can use and quickly to audit your content.
3.Preparation for ongoing audits
Now that you already have an excel sheet for the current content audit, you need to schedule the future content audit. Maybe you can run an audit every week. Once you know this is to be done, it will be easier for you to accomplish further content audits.
4.Track the following Metrics:
d.Time on Page
f.New vs Returning Users
Based on your audit, you can get to know if your current content is working for you. Your current content is attached to various metrics and these metrics will tell you if you are hitting them right on the web.
Take each detail of the content audit and mark everything. These pointers will tell you which content is working well for you. If some content is not working well, you can decide whether to remove it or edit it.
You can add new content as and when needed. There is no harm in adding new content as far as you are ready to audit it regularly.
Author Bio – Saloni Bhatnagar is working as SEO Analyst in Green Web Media. She enjoys writing about digital marketing insights, trends, and updates on various prestigious platforms. In her spare time, she likes reading, cooking and watching movies.