A surprisingly large portion of the Australian business world still lacks a proper website, especially amongst small businesses. We’re not talking about just having any kind of website, but a digital tool that actively contributes to your brand. Here, it’s all about the details. By just slightly tweaking your interface and web design, you can make a massive difference in conversions, without actually having to invest more money. In other words, we’re not talking about the investment of new resources, but about better utilization of the resources you already have in circulation. To make the long story short, here are six ways in which details in web design impact the success of your business via user experience and some tips on how you can turn this to your favor.
The next thing you should probably focus on is the phenomenon of microinteractions, as well as the way in which they affect the mindset of a potential customer. From a marketer’s point of view, a page failing to load within 4 seconds can lose you up to 25 percent of visitors. Why risk this by making your website load every time a user wants to interact with it? Instead, use the microinteraction system and give your users a chance to go through the experience that most social networks have already accustomed them to. Moreover, a person interacting with your website several times is more likely to do so again upon reaching your CTA button.
Keeping visitors entertained
This is probably the hardest part of the entire process, seeing as how entertaining your visitors, in most cases, isn’t a primary objective of the website. Sure, having fun while browsing your domain is great and it conditions your audience to associate this positive sensation with your brand, however, it can also backfire horribly. Imagine inserting a mini-game to the home screen of your site. In fact, imagine making it so interesting that the majority of your visitors never actually go past the game to explore your offer. In this way, you’re boosting your traffic and hurting your sales at the same time, which is an outcome most digital marketers wouldn’t even be able to imagine. Having a blog with a good graphic design and interesting content is something that most businesses rely on to keep the visitors entertained.
Make the navigation much easier
In order to show your audience you value their time, you need to make a system that will allow them to make shortcuts whenever they need them. Giving your audience a chance to choose categories from the homepage saves an immense amount of time, yet, it’s also important that they can effortlessly hop back to one of the pages they’ve previously visited without actually having to repeat all of these steps. The issue of navigation is also important for your SEO, due to the fact that it makes a pattern through which Google crawlers see your website, as well. All in all, this alone is reason enough why you should probably leave this to an agency for website development in Sydney, instead of attempting to DIY it.
Use contrast to direct their attention
When designing a website, you have a simple way to decide which of the elements your audience will spot first. For instance, the left side of the screen receives much more viewing time than the right one, so, all the elements you want to be viewed first, you should probably place there. On the other hand, this is not the only way in which you can direct their attention. By placing a statement in a larger font or a box of a different color, you can ensure that it’s spotted quite soon.
Mouse movement instead of clicking
One of the ways to ensure you’re heading in the right direction is to make your interface simpler and easier to control. Easier and user-friendlier is always positive, which is why some designs are currently on a quest to develop a fully functional mouse-movement-based interface control system, to replace the one based on clicking. Keep in mind that this design is still in its prototype stage and the best way to see how it works in practice is on the dontclick.it website. The content of the website is both irrelevant and completely fictional, yet, it opens up a whole new world of possibilities and directions for the future of website development.
Images in categories
This is yet another thing you need to consider when designing a catalog or an e-commerce website. In live retail, people like to see and even touch the product before purchasing it. Of course, most people can’t tell an 8 GB RAM memory i7 laptop visually (how could they), yet, would they consider purchasing it without seeing it first in the store? Would they honestly just walk into the store and ask for a computer with these characteristics without asking to, at least, see the device on the store’s website? Even though this doesn’t affect the purchase in any way, people put a lot of value in visuals, which is definitely an idea worth considering.
As we already stated in the introduction, there’s no actual need for further investment in a situation where your currently used resources are horribly under-utilized. Therefore, investing in user experience by slightly tweaking the web design gives a direct boost to the efficiency of your brand as a whole. An opportunity you can’t allow to miss out on.