It’s impossible to have a small business without implementing SEO strategies on your website. If you want to create traffic, you need to acquire a high search engine rank. Most people use Google to find your business. You will get some traffic from social media campaigns and newsletters, but that won’t be enough. That’s why SEO has become an essential part of any business intending to grow and be successful.
SEO is important if you want to rise above your competition. There are businesses which are longer on the market and bigger than you. They have more content on their websites and army of employees behind their website. However, in the end, it’s about the relevance for the person who performed the search. Take a look at these effective SEO strategies which will help you increase the traffic on your website.
1. Choose the right domain name
When you think of the domain name for your business, take into consideration how will average Internet user look for you in the search engine. If you choose a name that doesn’t have any logical connection to your business, people will have a problem looking for you. The first thing that will come to your mind when coming up with the name is to sound cool. And while it will certainly create an interest, it won’t help your customers to find you.
You should choose something between sounding great and being helpful to searchers. The trick is to choose just the right name which is creative and SEO friendly at the same time. Avoid the exact-match domain which is the keyword phrase actually. It’s always the safest solution to go with your brand name.
2. Set the keywords
You probably did marketing research before you started your business. It gave you prognosis on demand for your product, customer profile and unique selling point (USP). The same will apply to your website. When developing a website, besides the design and content, you will have to focus on keywords if you want to attract the right customers.
As a new business, you will have trouble getting high on the Google’s list with single word keywords. Even phrases can be challenging although are better. For example, if you use “dentist” or “translator” as your keyword, you won’t get far as the new business. However, “child dentist in South Sydney” is more realistic.
Using long-tail keywords is essential in the beginning. It will give you an opportunity to learn how to use SEO for your business before it becomes more complicated. To find the right keywords for your website use tools like Keyword Planner.
3. High-quality content
Content is very important, even crucial for successful SEO. Your web pages have to provide useful information to your visitors. That way you will attract more audience and webmasters. Your writing must be a quality one, without typos and with meaning. It has to be the best version of itself, and if you can’t do it, then hire a professional. If your writing is good, Google will note it and mark it as legit. Otherwise, your content will be deemed as spam or scam and you will get penalties.
4. Don’t go overboard with keywords
Over the years Google got smarter and is now able to see through the tactics you use. Keyword stuffing is a term referring to using too many keywords to get higher rankings. This used to be practice before, but now it’s damaging to the website. It creates the negative user experience and thus lowering your ranking.
The only way to use keywords is if they’re appropriately integrated into the content. They shouldn’t be used out of context and too many per page. Even though it’s recommended to use 4% keyword density, the experts advise going even lower. There are also those who believe that it’s overrated. “Even with similar keyword densities, one page may rank while another does not. And that’s true even if they have the same link profile. That in and of itself should show the (lack of) value of KD,” said Arron Wall of SEOBook.
5. Always verify your site
Sign up and verify your website with Google Analytics. Also, Google Webmaster Tools and Bing Webmaster centre are going to be useful for you as the webmaster. Otherwise, you should hire professionals to do the complete website. That way you will ensure that everything was done correctly. “The sooner you dominate your niche with SEO, the harder it’ll be for your competitors to knock you off of the top spot,” points out GWM SEO company.
SEO strategy is not something you can start and let go. It’s not a one-time deal and it will require your constant attention. You should perform regular health checks of your website for broken links and weak SEO. Additionally, pay attention to all changes in crawlers and analytics since the faster you adapt the better the ratings.