The Americans With Disabilities Act is also known as ADA was established in 1990. This Act was incorporated to ensure that people suffering from disabilities should have the same rights as everyone else. The above Act means that any business that serves the masses must ensure that its building accommodates people with disabilities of different kinds. Since the Internet is extensively used these days, ADA compliance extends to websites and mobile apps. In short, the above means that the website you own should be accessible to people that have disabilities in hearing, vision and other forms of physical disability.
What are the benefits of your website being ADA compliant?
With an ADA compliant site, you can grab a competitive edge in the market. You can enhance web visibility and invoke better search engine ranks. More and more people spread the name of your site via word-of-mouth. The following are the key benefits of making your website ADA compliant-
Increase targeted audience- If your website is not ADA compliant, you will already miss out on the targeted audience. Several people with disabilities wish to access your website. Making it ADA compliant will give them a chance to access your site and buy products and services from you. This is the first reason why you should make your website ADA compliant. If the site is not ADA compliant people will disabilities will move to your competitors who have this compliance. For instance, if you have a video online and it does not have captions for the sound that is being heard, people with a hearing disability will not even know what your site is about. The same applies to images that have no alternate text. Creating an accessibility ADA compliance website helps you to attract people suffering from disabilities to your site.
Improve SEO with ADA compliance sites
Search engine optimization improves when you have an ADA compliant site. Search engine crawlers look for pages that are targeted at human intention, and so if you have an ADA compliant site, you sure will be on the top of search engine ranks. If your site satisfies the guidelines for Web Content Accessibility, it will appeal to users and improve your search engine optimization online with success. To improve search engine optimization, use a lot of meta tagging, video transcripts, and alternate image text.
Improve your reputation with ADA compliance
You can improve your reputation with ADA compliance as when you increase your targeted audience, and your brand presence increases largely. Customers know about you, and they tend to spread word-of-mouth about you and your business. They know how valuable your business is to them. They share your site with others that share the same disabilities as you.
With ADA compliant websites, you effectively can get better web visibility online. Your site is simple for everyone to understand. This is why it is one of the best ways to grab the strategic edge in the market and become a leader in the market competition.