Five aspects you must know about technology to succeed in business

When you are beginning the transition to a digital enterprise through the introduction of game changing tech such as data analysis and cloud storage, it is a great effort you are making to modernize your workplace – but it can also be very tiring. That could be due to various reasons, but mainly because there is so much technology bombarding you from different directions since there are numerous trends and opinions.

For this reason, it is very helpful to examine all the roles that can guide your process towards moving to digital systems, as well as the thinking methods that can bring results throughout the organization. You are probably comfortable with the level of technology you know because of being tech savvy in some things, but there are additional aspects you should know and keep in mind along the way. Here are some of them.

Operating like a CEO (chief executive officer)


While having access to digital technology is great for your millennial employees and IT staff, how is it assisting your business to grow? Technological advancements like the use of to have a safe way of accessing the internet is all good, but it may not help in the long term. After all, the Titanic had a state of the art navigation and alarm system of the day, as well as the top gadgets to facilitate communication on board, yet it still sunk due to the disaster that occurred.

The success of your business will not necessarily depend on the tools you have at your disposal; it really depends on enlightened management and visionary thinking. At the forefront of a successful enterprise, is the ability of digital advocates to always keep the business strategic aim in everything they do – including investing in technology.

A survey report that was conducted by Oxford Economics showed that operating like a CEO when it comes to digital matters will always pay off, as the employees are also more engaged and happier. The businesses also tend to report strong growths in their profits and revenues.


Operating like a journalist

When a journalist is hunting for a story, they are always examining and asking smart questions that drive smart results. The more they are into their job, the more ability they have of sensing great questions and remove those that will not help them get the information they want. They will also do their best to research, understand, and then present that information in a way their audiences understand and eliminate bias.

If you are an advocate of increasing digital technology within the workplace, you should apply the same thinking when engaging partners of your company’s vision as well as customers. That rule should also apply when promoting the same to your employees and management, and getting everyone on board with your vision.


Operating like an educator

Transitioning to digital companies and enterprises also requires education. You must change the mindsets of people involved in the process, as well as selling concepts and upgrading skills. All successful digital businesses have one thing in common – they constantly learn, and learning never stops even after the technology is implemented.

You can look at this in two perspectives – embracing the digital opportunities as they come, and the enterprise needs to be kept up to speed.

Digital technology will give you ways of increasing and improving chances to learn. This is because it involves increasing accessibility across various devices, moving your storage to cloud based services, and increasing the constant updating and sharing of information from the users.

In fact, the most sophisticated organizations today are now using cloud services to implement massive open online courses (MOOCs), instructional videos, small private online courses (SPOCs), online performance support, e-coaching, learning games, virtual classes, and so on.


Operating like an entrepreneur

The businesses of today mainly base all their operations on digital thinking and cloud storage services from their beginnings. In addition, there are numerous mainstream organizations out there that realize they require new energy types so that they shake up the processes and thinking patterns of their culture.

Many times, you will notice these engagements are centered and launched within their own nurturing processes, which is usually separate from the rest of the enterprise (even in terms of physical location). The company will then use the ideas when the time is best. Another strategy is the use of ‘innovation labs’ that explore the numerous digital possibilities lying around.

While this approach is good, it is also important to test the technologies out before offering it to your customers. A great example is Wells Fargo, which has a digital innovation lab that develops apps and tools to increase solutions in the digital arena and promote collaborations. The company also works closely with startups and entrepreneurs that put their focus on technology to create the solution for their local communities – this ensures they can learn from each other as much as possible.


Operating like a radical

Change is painful, and sometimes it is better to begin tearing down the old order while establishing a new one. Make sure you question everything around you, even if you may find it already digitized and working well for you.

This does not simply mean you are introducing gadgets, though. While that is a good initiative in some instances, it is also important to promote effective decision making on all the levels of employees in your organization, and existing hierarchies need to be eliminated. Gadgets alone will not help in delivering overnight transformations.

Nowhere is that more evident than in the trends that have occurred to various enterprises. Some of the ones you knew growing up do not exist anymore, as businesses have continued to evolve and they were possibly forced out of the way. The conventional methods of doing business boss have increasingly challenged thanks to the introduction of technological advancements in business – and it is up to the business to find new ways of giving value to their customers.



Final thoughts

While it is important to access technology in your business, it is even more important to adapt to all the changes you are seeing – and that can only happen with seeing opportunities and learning from them.

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Karthik Reddy