As a business owner, you understand the importance of keeping your customers happy at all times. While the products and services you provide are what ultimately make the difference between satisfied and dissatisfied customers, the atmosphere they experience when they come to your location can play a big part, as well. After all, no one really wants to go to a dingy, dirty building to purchase a product, even if it’s a product they love. Fortunately, there are a few key components you can focus on to ensure your customers are totally comfortable when they come to your location.
You’ve likely been to businesses who can’t seem to control their thermostat: the building is either too hot or too cold, causing you to spend your time there either shivering or sweating. Customers want to be just as comfortable in your business as they are in their own home, at least when it comes to temperature, so it’s important to set your thermostat for a fairly neutral temperature and then ensure that your HVAC system is actually maintaining that temperature. While you won’t be able to please everyone, keeping your building at a happy medium will go a long way to keeping your customers pleased.
Bright, bold colors might make sense if you’re painting the walls at a children’s play place, but if you’re choosing colors for a doctor’s office, those same bright colors might only function to cause anxiety in your patients. Think about the products and services your business offers, then ensure that the colors you choose for your building make sense, given that function. Even if you need muted colors, that doesn’t mean they have to be boring. Nearly every color offers some type of muted color, which you can mix and match to make a beautiful space that still provides relaxation and comfort.
Comfortable Waiting Area
A reception or waiting area can be tricky to design. After all, people are often waiting in this area to be called back to do something they may not want to do anyway (though this can vary, of course, depending on the business). It’s important to provide plenty of lighting to give your customers plenty of energy while they wait, as well as providing enough light to peruse the reading materials you have on offer. A few toys for kids are great, just ensure they’re not too noisy so as to disturb your other waiting customers. Additionally, make sure you provide plenty of chairs as people tend to not like to sit next to other strangers, meaning there need to be enough seats for them to have space between them and the other people who are waiting.
Nice and Comfy
Depending on what your business is, you may have people who spend an hour or more at your location. Make sure the furniture you provide for them to sit on, then, is comfortable enough that they won’t end up with sore backs and bottoms when they finally get up to leave. Furniture should be well-cushioned with plenty of support and be in good repair so that it gives a high-quality appearance to your business. Contact a company like Just Upholstery and see how your business benefits from more physical comfort.
A Caring Space
Of course, the nicest building doesn’t mean anything if it’s not filled with friendly and caring employees. By providing a beautiful building, though, it will help your employees take extra pride in their job, knowing they are part of providing a great experience to your customers that is continued by the aesthetics of your building. This ensures your customers have a great experience from beginning to end that will keep them coming back for more.