While it’s easy to understand the importance and value of effective advertising to educate potential customers about your company, the fact of the matter is that even the best advertising techniques won’t be very effective if you don’t first work on promoting and nurturing a positive and effective company image.
If you have a robust following across social media channels, effective, targeted direct-mail advertising, and a great product or service to offer, but haven’t carefully manicured your company’s image, you are setting yourself up for failure. Here are a few ways you can promote a positive company image- one that translates into greater satisfaction for the customers you already have, and a more enticing product for the customers you’re trying to attract.
Be a Community Leader
If civic engagement through community service isn’t at or near the top of your list of ways to bring positive attention to your brand, that needs to change immediately. One list of 50 of the most community service-oriented companies contains a majority of the most successful and progressive companies in the nation. That’s no accident, as civic engagement provides major benefits for everyone involved.
For your employees, it provides a chance to connect with your company on a deeper level as they do some serious team building with their co-workers, and are able to take pride in the company that they represent. For the servers, it can provide a huge morale boost when they see dozens or even hundreds of people rallying around them to assist them with a need they have. For your company, it speaks volumes about your company ethos, showing yours is a company that deeply cares about people, which translates in the mind of the consumer into a company that cares about its customers.
Be a Trusted Company
For many consumers, one of their greatest fears is acquiring goods or services from a company that turns out to be a fly-by-night operation. As for your company, you know that’s not what you are, but communicating that to a consumer requires establishing trust by whatever means possible. One way you can establish trust is by being properly insured with something like commercial insurance from san pedro.
Having the proper insurance for your particular field helps the customer have confidence that, as a company, you plan on sticking around for a long time. Plus, it reassures them that they won’t be liable for any mistakes that are ultimately your fault, which is ultimately what insurance is designed to protect against. Fly-by-night operations typically won’t have any insurance, or will, at most, be woefully underinsured, so if you can produce solid proof of a solid insurance backing, your image will improve immensely in the mind of potential consumers.
Be a Beloved Company
Angry employees can do a lot of damage to the reputation of a company. After all, no one knows all the ins and out and “dirty little secrets” of a company better than the people who work there. Fortunately, this same insider knowledge can also create employees who serve as your biggest cheerleaders and your best advertising. Of course, for this to occur, you have to have happy, engaged employees.
To be sure, you don’t treat your employees well to use them as a means to the end of good word-of-mouth for your company. Treating your employees well is simply the right thing to do. Caring for your employees, however, typically has the happy effect of creating happy employees who will promote and defend your company, creating an image that is worth sharing with as many people as possible.
Not to mention, employees who are dialed in will work harder, produce better results, and make for an all-around more enjoyable place to work. Not bad for investing in what is, after all, your most valuable asset anyway.
Don’t Force It
The three tips mentioned here all have one thing in common: they serve as brand builders without being brand builders. People are savvy and can detect when a company is trying to force a positive image, versus when it’s just occurring naturally because that’s what the company does every day. While there’s certainly a place for pre-planned image refinement, organic brand building will almost always provide the best and longest-lasting results. Commit to doing the right thing for your employees and your customers, and you’ll have a brand worth promoting in no time.