It is the 21st century and Mobile phones have become so technologically advanced that they are almost at par with most desktop PCs. The performance statistics are being matched by mobiles to desktop PCs with only the screen size being the differentiating factor. Research is showing a constant and significant rise in a number of mobile users using the internet. This makes mobile phone users a major medium through which a website can expect traffic. Now, in the year 2019, there are no websites which cannot be accessed using a mobile phone. But there is an endless number of web pages which have a large user experience difference when the same web page is accessed by desktop users and mobile users.
Mobile Version of Web sites:
Since most websites are a form of business, it would not be wrong to assume that the owner of the website would like the user experience of any visitor regardless of the access medium to be top notch. Nowadays adaptability of the web page has become as important as the content or the look of the web page Most websites have started to optimize their web pages to cater to mobile users needs to.
Optimizing any website for mobile users depends on the type of that specific website It always makes the user feel in a comfort zone when he can access the website on his mobile device based on his convenience Also this makes the web page to be shared in a easier way. With the rise of social media, Whatsapp, YouTube, Instagram, and Twitter have become a global platform which millions of people visit every day. Making a website accessible via a mobile device makes it more credible.
Ways of Optimization of Mobile Websites:
Mobile optimization of a website, though extremely vital, is no easy task. Given below are a few methods on points everyone should pay attention to while trying to optimize their website for mobile users.
- Limited visual experience
Since the screen of a mobile device is not large enough major animations or banners will be minimized. While designing the mobile version it needs to be kept in mind that will what is being put on the website can be appreciated on a bile device. Since the screen size can vary from one mobile company to another, and also tablets and readers also being considered as mobile it is impossible to give them a screen size bracket and design the website accordingly.
- Content Limitation
Since the content that can be seen on a mobile screen is so much less than a computer screen, it is vital that the mobile phone user is not overwhelmed when he first accesses the website through his mobile phone. This does not mean that the content needs to be deleted, But it means that the content needs to be shortened and kept absolutely to the point and compressed. Also, lose all the contents which do not need to be there, but for the love of god keep the font size legible. On the mobile version of the website remember to keep the content minimalist. Highlighting essential texts or keeping the content in bullet format would also do a world of good for any mobile user to find the data he requires faster.
- Precise service
Understanding what the customer wants and then providing him with it is the first rule of business. Most users would like to visit any website on their desktop PCs or a laptop due to convenience They use their mobile phones only in an emergency or when they don’t have access to use a laptop. This makes it easy for the mobile website developer to know what the user needs. Now that the web developer understands what the visitor requires, it is up to the developer to make sure that the visitor gets the information or service in the quickest way and with the perfect suggestions.
- Limited Options
Remember when all the old people said that “The old way was a good way.” That’s not because of lack of technological advancement or extreme use of technological devices, but they said because they had fewer options. In mobile website designing less is definitely the best way to go. Giving a mobile user fewer options and features is the best way to minimize the complexity of the web page. Of course, the important and required features need to be present, But it is logical to think that most of the features would not be used by the majority of the users visiting that site.
This point just had to be there. Who does not want everything to be fast? Mobile web developers need to design the website keeping it in mind that the users who would be visiting the website will have a varying network connection. If the website is filled with unnecessary content or animations which just make the page look good, it would be a good thing to let them go. This would make the web page slower to load, and boy does the users get irked at the sight of waiting a few seconds more for the site to load just to see a totally unimportant add or animation. Limiting the number of features would make the website faster on the mobile device.
The fact that there are around 8 billion people in the world and 5 billion mobile phones in use fails to illustrate that humans were not meant to use smartphones. Our eyesight is too fragile to concentrate at a mobile screen for a long time, not to mention multiple distractions and even our fingers are too thick for the slim and tiny mobile devices. The best and widely accessed mobile websites are downright simple and graciously elegant. Making a mobile users task seem effortless on a mobile website would make the visitor fall in love with the web page. In this day and age once a person starts liking something it is difficult to change his opinion.