The issue with growth lies in the fact that it doesn’t necessarily solve all your problems on its own. Sometimes, the rate at which your company grows bears far more significance. For instance, this happens in a scenario where you have a time-mark of when you have to reach your break-even point or your expansion potential before you run out of money. In this scenario, you should not only look for a method of social media growth but also for a method of rapid digital presence expansion as well. Here are the six most common strategies you can use.
Determining your demographic
The first thing you have to do is find out who you’re talking with. This will help you create a message in a tone that suits the listener in the best way possible, as well as help you find a channel to deliver this message through. While there are many factors that can influence the characteristics of the demographics, you should start with the five basic traits. We’re talking about age, gender, location, income and education. Aside from this, there’s one more factor that affects the preferred social media channel – your industry. For instance, if you’re selling gadgets and offering digital trends, YouTube should be your platform of choice, while those selling arts and crafts might want to look towards Pinterest instead.
Your preferred content type
As for the content type, each format has its drawbacks and advantages and it is up to you to pick the one that suits you the best. Videos and blog posts are the standard options, seeing as how they give you an abundance of space to state your case and send your message. Photos, short videos (on platforms such as Instagram), as well as stories are somewhat more limited, yet, they have a much higher click-through-rate and engagement rate, in general. As for podcasts, they are probably the best for those who are playing the long game, even though they can be quite effective in the short-run, as well.
Feedback, feedback, feedback
In order to broaden the scope of your business, you have to gather as much feedback as possible in a limited time-span. This means utilizing various methods like posting polls, uploading a custom-made test-your-knowledge game and simply asking your audience directly what they think about some of your trends. Aside from this, you can also include methods that require your audience to leave their emails. Email marketing is one of the most effective means of digital marketing; however, buying email lists may not be as effective as a method. Finally, you can monitor brand mentions in the digital world through a cloud-based platform such as this media portal from Australia.
Automation and scheduling
The next trend that can give you the desired results is the automation and scheduling of your content. Think about it: if there’s a study that suggests that posting on a certain social media platform at the exact time of the day gives you much better results, why would you ignore it? Why would you post randomly and miss out on that extra bit of audience or engagement?
The only problem you might face here lies in the fact that different social networks may have different ideal posting times. This, on the other hand, can be solved with a bit of automation and scheduling, which is a service that most social media management tools provide. Such a method also helps you deal with the issue with foreign audiences that operate in different time-zones.
Rely on reviewers
One of the things you need to be aware of is that not every single user tends to be as diligent in their survey of your work. Instead, they might look at a couple of testimonials, read about you a bit on forums and Reddit, as well as look for other seemingly unbiased sources of information online. At the very least, the majority of people will look for reviews. This is due to the fact that reviews feed them to source information from people they can identify with, answer questions they care about the most and give them the quickest, simplest and most direct form of relevant information.
Offer some incentive
At the end of the day, in order to attract attention and inspire loyalty, you need to make an offer they won’t be able to refuse. What this means is that you should offer some incentive in the form of a discount, instant coupon, membership club, free shipping or a special deal on the item that the person in question is interested in. The latter can be achieved by looking into their previous activity on your e-store or by accessing their previous search history and drawing some conclusions. Keep in mind, however, that in order for this to work the discount needs to be substantial, which is a trend that most business owners find disturbing, to say the least.
With the help of these strategies and trends, you’ll start expanding on the social media and get some immediate results. Needless to say, this works great for those who need some online presence boost on a short notice, as well as for those who are constantly worried that all of their hard work fails to yield necessary results.