There is a wide variety of different things that can lead you to have sleepless nights as the owner of a small business. One of those is the fear of growth, or the lack thereof. Growing a business can feel intimidating, especially if you’ve been a one-man-band for a significant amount of time. You’re essentially trying to push your business beyond the capabilities of just one person.
It requires a lot more work, even if you’ve been a hard taskmaster with yourself consider yourself to be a grafter. It also takes new skills and new employees (or actual employees, if you’ve been working solo). We understand how hard it can be to actually grow your business, which is why we’ve put together five tips for things you must do in order to achieve the growth you’d like for your business in the coming year.
Change Your Business and Lifestyle Habits to Accommodate Growth
It might sound strange, but one of the best ways to prepare yourself for growth involves starting to practice habits that will increase your business and eliminating those that don’t. You could look at it as being similar to that old saying of ‘dress for the job you want, not the dress you have’ when going for interviews. Start dreaming and acting bigger. If you consider to run your business in the way you always have, it will stay the same.
Make a Record of your Business Processes from the Beginning
If you are looking to bring in new customers and clients and even new employees, you need to make sure you start recording your business processes right now, as it will make it easier to repeat them if you know something works, and will also make it easier to train someone when you need to. It can be hard to do, when you are the one that is doing everything. However, it is much harder to try going back to recreate exactly what you did if you don’t keep an accurate and detailed record.
Improve the Marketing of your Business
Good marketing for your business is crucial to securing new clients and projects. Two of the most effective strategies you should have in place include having a well-maintained social media profile an and professional website. In modern business, a professional website could be seen as being the lifeblood of your company. Image is also important. Social media is a great way to connect with your audience and market.
Manage your Time More Efficiently
When you’re running your business on your own, it can be hard managing time and if you don’t give proper focus on the right things, you could find hours and hours are wasted on less urgent tasks. Make sure you’re working to some kind of schedule and stick to it. If you want to grow your business, you need to make space in your schedule to do things that are going to do that.
Invest in the Services of Outside Help
When you’re trying to grow your business, following on nicely from the last point about time, you need to have time to devote to growing that business. In order to do that successfully, it may be time to outsource some of your workload. Even if you’re not sure about taking on a full workforce of employees, it may be a good idea to hire specialists in certain fields. A bookkeeping is a good idea if you’re struggling to keep up with your finances.
They will be able to help you know exactly what money you have and what you spend. It frees up your time to concentrate on growing your empire, when there’s an expert taking care of the accounts and financial reports. It also means you have little to worry about when tax season comes around.
Another thing you might want to consider is hiring a mortgage broker. They will be able to help you find the best deal on a new workplace, if you’re actually physically looking to grow your business.
Growing your business is kind of scary. There really is no point in denying it or trying to make out like it’s wrong to be scared. It’s okay and healthy to be scared. Things that take us out of our comfort zone always will be. Hopefully though, with the tips and suggestions above you will be able to make the necessary changes in your business that will help it be a continued success.