Listing your business in the local directories makes it possible for people to find you. When done right, listings also boost your website ranking. For you to get the most from listing your business you need to do it properly. To help you out here is what you should do:
Go for the top directories
It’s recommended that you have your business listed in as many directories as possible. When you are starting the process you should have your business listed in the major and popular directories. Being listed in the popular directories increases your reputation and also puts you in front of many potential clients.
In addition to listing your business in the popular directories, you should also find smaller directories that are specific to your niche. For example, if you are an interior designer, you should find a directory that only lists companies dealing with interior design. While this might not give you as much exposure as the large directories, it will give you access to more specific clients. It also lets other business owners in your niche know that you exist.
Enter the necessary details
Since you want people to find you, you should include information that allows them to easily find and recognise you. You should include your name, physical address, phone number, email address and if necessary, the company logo. When you are entering the details in different directories ensure that all the details are consistent. The human brain is known to process images better than text; therefore, experts recommend that you add a few photos of your business. You can include photos of your products or pictures of your business building. Experts recommend that you include images of your products so that your clients can know what to expect when working with you.
Since the directories are online, you should sprinkle a few keywords that will make it easy for people interested in your services to find you.
Respond to customer reviews
If you go through most of the online directories you will find that almost all of them allow customers to leave reviews. To boost your reputation you should encourage people to leave their reviews. Once a customer leaves a review, always take your time to respond to it.
If you are a business owner and you aren’t listed you are doing yourself a disservice. You should find the reputable directories in your area and list your business.