As an Internet Marketer involved in the [how to make money online] niche market you want to have an effective email marketing campaign and know whether or not the email generates immediate sales or moves people closer to a purchase decision. In short, your email should invite a call to action and decision-making process for your prospects. Actions in emails usually involve clicking on links, which may include text links, images, buttons, and other graphics.
Email links come in two varieties, external web links and internal navigation links. External links open up a browser window so the person who clicks on the link is directed to a webpage. Internal links navigate to another area of a website.
You can create links to files stored on a server and links can open up the email program installed on your subscriber’s computer. A mobile device can interpret a phone number or an address as a link. Phone numbers in the text of your email dial the phone number when touched and addresses can automatically link to an online map or a map application. There is no need to program these types of links. Mobile devices can detect them automatically. Internal links, also known as anchor links, point to content within the email.
The use internal links to help the person reading your emails to skip to content below the screen from the top of the email and to skip back to the top of the email from the bottom. You can also use groups of internal links like a Table of Contents to list the articles or sections of your email and allow someone to quickly jump to that section of your email without scrolling. When creating text links, never use the phrase Click Here as the link. Instead use an action word or a phrase as the link ie, a link to add an item to an online shopping cart should say Buy this item, not “To buy this item click here”.
The more descriptive you make your text links, the better chance you have of inviting a click. For example, a link that reads More information isn’t as descriptive as a link that reads Download the 50 page catalog. When creating image links, the best practice is to include some text in the image inviting the click and explaining what the image link points to. Some images are intuitive as links so text isn’t necessary. Examples include pictures of products that link to more information about the product, company logos pointing to the homepage of a website, audio icons such as a Play button that looks like a speaker, or screenshots of videos pointing to a streaming video file.
Email marketing is all about building relationships with those on your list first. If this is not your Agenda when it comes time for you to make an offer to buy, the response is likely to be very poor. Or worst you could have people un-subscribe from your list. The purpose of email marketing is provide your readers with valuable content about a particular subject matter. Here is how you can add value to your emails, provide information about products and services, tips and advice, instructions and directions or facts and research.When using entertaining, include humour and engaging stories, again about your product or service.
When it comes to sending your list offers there a few things you need to be aware of. Offers are incentives help your prospects overcome purchase hesitation and avoidance. You need to know your clients. Some people will love to hear about discounts because they like to save money, and on the other hand some people can associate discounts as cheap and nasty. This is where you need to monitor your email tracking data, and once you have established what your prospects value, you can then divide them into groups. This will allow you to marketing different types of products and services based on your established groups.
Here are some great tips for offers included in your email marketing campaigns.
- Coupons are great, they can be printed off, or shown on a mobile device. Use mail merge to include your prospects name on the coupon.
- Give aways are great for free give aways, products or services in exchange for information.
Every email should contain a “Call To Action” telling your prospects what you want them to do. “Click here” is a big no, no. Be more descriptive like: Watch this video, print this document, download this pdf. You can also include several “Call To Action” within the one email.
Now having a great “Call To Action” is going to be of no benefit if your email isn’t going to be opened in the first place, in order to succeed in your open rate you need to have a from line. So people can identify with who the email is from. Now it is just as critical to have a great subject line, here you need to use words or word phrases which describes the benefit of the email. Try to not make it too long. It can be difficult to come up with a new subject line, this really is about test and measuring.
In order to interact further with your reader you can also use Social Media which will allow your emails to be sent to Facebook, Twitter, LinkedIn, get shared and like or be rated.
Let’s also not forget about mobile devices. More and more people are using mobile devices to read email. Most people never leave the house without keys, wallet or mobile phone. Just remember the design of your email should be suitable for all devices including tablets as well.
Generally speaking most people reading email on a mobile device are sorting through. Checking what to read, what to save or what to delete. The more useful your email is on a mobile context, the more likely it is to be opened. Another thing to consider is how the email will look and function on a mobile device. Smartphones have much smaller screens than computers and it’s often frustrating for people to scroll around to find links, text, and images. The most effective mobile email designs take advantage of the upper-left portion of the email. That’s because most mobile devices either display emails beginning with the upper-left portion of the email, or they display the whole width of the email on the screen, requiring the recipient to zoom and scroll to specific sections of the email.
I hope this article has been of value and given you more insight on how to make your email marketing campaigns more successful.
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